7 Key Principles to Drive Online Purchases from Your Website

06 November 2012

The majority of purchases start online today and it’s a given fact that both B2B buyers and consumers frequently begin by researching products and services online before they buy. So what is the most influential factor to drive online purchases? Content is King, we’ve heard it all before and Experian reports that the content on your web pages ranks second only to word of mouth in influencing consumers to buy. But with the average U.S. Internet user viewing 2,750 web pages per month, how can you make your site stand out among the competition?

This eBook presents 7 key principles to help you harness the potential of your company's website. Put the principles into practice and you'll create a highly effective website aligned with both your customers' and your organization's goals.
Get started and make your website more effective by:
•    Changing - the way you approach your site
•    Demanding - better website results
•    Offering - more value to site visitors
•    Selecting - the right tools and techniques to achieve goals

11 pages
Sponsored by: Sitecore
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