5 Key Strategies For Successful Mobile Engagement

20 June 2014

Although most communication channels are developed to the point of near mastery, many marketers still struggle to define how mobile devices fit into the customer experience.

Morgan Stanley Research estimates that 91 percent of consumers keep their device within arm’s reach 100 percent of the time.¹ Understanding the mobile phenomenon is imperative in order to maintain and improve brand relevance and customer engagement.

To completely capitalise on this new opportunity, companies must revolutionise how they use the mobile channel in their customer interactions.

This expert report looks at how you can meet the demands of the mobile consumer with 5 key strategies. Download your free copy here.

¹ China Mobile 50k Survey, Morgan Stanley Research, 2011.

Whitepaper
Sponsored by: IBM
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